M E T H O D      //      C R E A T I V E  P R O C E S S      //      P O S T - P R O D U C T I O N      //      B E H I N D  T H E  S C E N E S      //      R A T E S   

WHY SHOULD YOU INVEST IN PROFESSIONAL PHOTOGRAPHY?

For companies in the built environment industry, professional photography is a vital investment. Oftentimes, your website and the images of your projects are the only way for the public or potential clients will be able to view your work. Photographs that capture the beauty and functionality of your designs are paramount when it comes to attracting new clients and creating effective marketing materials.

Marketing can be an expensive venture but allocating a budget for professional photography ensures your marketing dollars are getting you the return on investment you need while your website is getting the traffic it deserves. Professional photography isn’t a luxury anymore--it’s an absolute necessity in today's visual society and will help make a lasting impression on your audience and potential clients. You need images that can stand the test of time and will look great in your portfolio for years to come.
 
-  Q U A L I T Y   A T T R A C T S   Q U A L I T Y  -  If your organization adheres to the highest standards, whether in the goods you sell or services you provide, your company's imagery should also be of the highest quality. Unfortunately, when an image does not effectively communicate its brand in a professional way, potential customers may assume this is reflective of the company itself.  A professional and cohesive portfolio evokes credibility and a progressive style which should be an essential part of your core branding strategy. Your customers need to be confident they are making the right choice with you and your online presence can make or break their decision. 

Have a friend with a nice camera? It's tempting to ask friends or family with limited experience for help with images for your business to save some cash, but photographing a space or structure is harder than it looks and your work is too valuable to risk it being shown in a bad light. Understanding how to capture the essence of a space takes specialized expertise and equipment to do the job right. Our level of quality and attention to detail will attract the type of clients you deserve. 

-  L E S S   I S   M O R E   -  Remember, 3 fantastic images far outweigh 25 snapshots any day.  No one has time to sit there and click through a million images of the same project so in addition to creating high-quality images, we will help you streamline your shot list in order to best tell the story in the most efficient way possible. Also, if you need help with many projects, we offer website image consultation to ensure your portfolio is concise, consistent, and makes your work shine! 

C R E A T I V E   P R O C E S S
 

TWILIGHT IMAGES

Twilight images are just that...images captured at twilight, meaning just after the sun sets when the sky has that beautiful cobalt blue color. These images are truly special in that they bring out the drama of any building. They are also a great tool to use in a presentation when you are trying to show how the structure's appearance can change from day to night. 

Additional details:
+ Captured immediately after dusk
+ Usually only one image can be captured per sunset/sunrise
+ Images can be ordered separately as an "A-La-Cart" item or as an add-on to any daily rate package at a reduced cost

P O S T - P R O D U C T I O N
 

EDITING - All images will include basic color correction and perspective editing. For all composited images, detailed post-processing techniques will be used to blend multiple exposures and lighting highlights into one beautiful image.

One free round of editing is included with every shoot*.  Additional edits can include: the removal of "code" items (i.e. sprinkler heads, exit signs, floor cores); clean up wall blemishes; removal of minor debris, reflections, loose wires, etc. Please make specific requests prior to or during the shoot so we can try and solve the problem on-site if possible. (If a request is made to remove an item that could have easily been moved during the shoot, extra editing fees may incur based on complexity.)

For more complicated edits, additional fees will apply due to the time commitment needed to complete them. Examples include (but aren't limited to): removal of major elements (like signage, people, furniture, cars, etc.), rebuilding or replacing any structural elements, removing excessive power lines or other exterior distractions, changing colors or textures, cleaning up excessive wall or ceiling damage, etc. Visit the Before & After page to view some examples of extensive editing. 

DIGITAL PROCESSING - After initial editing, the photographs are then digitally processed and uploaded to a private client proofing gallery. Clients are encouraged to give feedback or identify any retouching requests before final delivery.

FINAL IMAGE DELIVERY – Upon receiving the final payment, all clients will receive web-ready and high-resolution finished photographs as digital files sent via Dropbox where they can be downloaded. Final images will be in JPEG format. TIFF files are available upon request, but we will never send RAW files. Katie Bricker Photography will always retain full ownership and copyright privileges of all images, but clients will receive a usage license and adhere to the terms and conditions of the photo agreement.

* Additional retouches requested after the first round will be billed at an hourly rate. 

B E H I N D   T H E   S C E N E S

+  S E E    M O R E    B E F O R E    &    A F T E R    I M A G E S  +

R A T E S

Due to the many variables and complexities that come along with the planning of an architecturAL shoot, all projects are custom quoted.

Estimates are structured based on the following:

• CREATIVE FEE: The Creative Fee includes the time and skill required to complete the project, including pre-production tasks such as Client meetings, advance site visits, site-specific preparation, and all of the necessary photographic equipment. The Creative Fee is quoted on a per-day basis. Typically, I can capture around 12-15 composite images in a full 8-10 hour day but the shoot time and the number of images that can be produced depend on many factors.

  POST-PROCESSING: After the shoot, the editing process is very extensive and therefore mandatory. RAW images will never be delivered because honestly, they would do you no good. It would be like giving you just the eggs and flour instead of the finished cake. Post-processing is a per-image fee and it includes:

  • Blending and lighting adjustments by hand, detailed color correction, perspective correction, clarity and contrast adjustments. It is common for the post-processing to consume even more time than the photoshoot itself.

  • Includes the storage, backup, culling, digital delivery, and archiving of the final images from your shoot. 

• PHOTOGRAPHER’S ASSISTANT: My assistants are a valuable asset who help the day runs smoother and faster.

• STANDARD USE LICENSE: All final images will come with a standard boilerplate license to use the photos for the hiring client only. This standard license covers all of the usage needs for most marketing needs and includes:

  • Web Portfolio, Print Portfolio, Contest Entry, Social Media, Printed Collateral, Internal Use, Editorial Publication

  • It does NOT include: any paid advertising placements (online or print) or 3rd party use

  • Additional usage licenses can be provided for 3rd parties, affiliates, or advertising use

Please click the button below to fill out a short form to receive an estimate for your project.

STILL HAVE MORE QUESTIONS?
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